Meet the Hermansen Brothers… Dave, Kevin & Mike

If you’ve ever heard anything about the Hermansen Brothers, it was probably related to eCommerce in some way, shape or form. We have been heavily involved with eCommerce for over a decade now and we’re still going strong. In fact, we’re more involved in eCommerce than ever before. Not only do we own and operate a network of eCommerce stores where investors can get involved, but we train people how to build online stores all for themselves.


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Back in 2003, Dave and Kevin stumbled into eCommerce. They were finding some success in reselling used college textbooks on Amazon. Before long, most colleges started programs to resell their own text books and the market dried up. But it gave them the bug. They tried their hand at a few more web stores, but for one reason or another, none of them worked out. Eventually, Dave and Kevin went their own ways.

In 2005, Dave had his first successful eCommerce store… Before long, Dave convinced Mike to join him and they quickly built a small network of stores, several of which they sold. Among the sites sold was ($173,000) and ($60,000).

Dave and Mike had discovered a way to quickly rinse and repeat the process and were quickly becoming recognized for their successes by news outlets such as Fox Business News and the New York Times. They started their own eCommerce training course, “Make a Living Flipping Websites,” (which eventually evolved into the Niche Blueprint eCommerce training course) and now own and operate a completely new and independent project called Store Coach.

For a more complete view of what the Hermansen Brothers have accomplished, see their full resume here. We invite you to check out Store Coach today to see how we can help you succeed with your online endeavors.


Dave Hermansen

Chief Executive Officer

Dave is a well-known expert in the world of eCommerce and Internet marketing. He got into eCommerce back in 2005 and basically learned everything through “trial and error.” After a couple big successes landed him on Fox Business News and The New York Times (among others), Dave recruited his brothers Kevin and Mike to join him full-time.


Kevin Hermansen

Chief Financial Officer

Kevin graduated summa cum laude with a Master’s Degree in accounting from BYU in 2006 and worked for five years in public accounting (for Ernst & Young and Cooper Norman, a regional accounting firm in Idaho). Though Kevin was on the fast-track to become a partner at his CPA firm, he was an entrepreneur at heart and decided to join Dave and Mike full-time in 2010.


Mike Hermansen

Chief Operating Officer

Mike began his eCommerce career in 2006 while working on his business/entrepreneurship degree at Idaho State University. After seeing immediate success, he decided to go “all in” with Dave and has never looked back. Mike assisted Dave with creating all three eCommerce training courses listed above and overseen the creation of dozens of stores.